Behind the Business

The unsexy side of pivoting

There is a lot of information out there about following your heart and doing what feels good, so I thought I'd tackle the unsexy bits of pivoting in this episode instead!
Here I discuss the three logical aspects of pivoting that I would recommend you think about before taking the leap, based on my own personal experience of pivoting from virtual assistant to business mentor and also the experiences of my clients.
In short: follow your heart, but bring your head!
What I chat about:
The 3 things you should think about before you decide to leap into a pivot.
How long it might take to pivot from one offer to another.
My personal experience of going from virtual assistant to business mentor.
The financial implications of pivoting.
Links
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Becoming financially independent

In this episode, wealth coach Eirin, who has over 10 years of investing success, shares with us her insight and advice for those looking to begin building wealth and become financially independent.
This short episode is well worth a listen for the business owners who know they need to be more on top of their financial situation but aren't sure where to begin.
What we chat about:
Why Eirin's investing journey began at such a young age.
Eirin's top tips for those who know absolutely nothing at all about investing.
The things you should be before you begin your investing journey.
The common money-related mistakes Eirin sees in her day-to-day life as a wealth coach.
Where many people go wrong when outsourcing to an accountant or bookkeeper.
Links
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Connect with Eirin
Instagram: https://www.instagram.com/eirin.holmeide/ Linkedin: https://www.linkedin.com/in/eirinholmeide/

Sales doesn’t = cash in the bank

This is a topic I felt so pulled to talk about today. I saw one of my business friends Felly (@fellydayva) talk about an assumption someone made about her financial situation and it reminded me of all the separate incidents I've experienced myself with something similar.
In this episode, I share some of my own personal stories, as well as experiences of others around me when it comes to sales from the business vs the amount of cash left over to spend.
What I chat about:
Why making assumptions about someone's financial situation can be harmful to everyone involved.
How someone could make 20k a month from their business and still be struggling to survive financially.
Why there is so much more to being "wealthy" or "rich" than having a lot of cash come into your business.
The reason most people will choose not to take huge chunks of cash from their business even when they can.
Links
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Growing a VA business: detective turned CEO

This episode with my client Lisa from The Minute Maker is so insightful for those of you wondering how people get booked out with VA clients and how they reach that 'next level' with higher ticket offers.
Lisa also talks to us about her experience transitioning from being a detective, giving evidence in court, to running a VA business from her home surrounded by her family.
Warning: this episode is likely to make you want to visit Dorking!
What we chat about:
Why Lisa went from "why would anyone choose to be self-employed" to "I'd never go back to work".
How Lisa found her niche within her local community and why signing clients for her is more about connection.
Sending four figure proposals and the new branch of her business that naturally evolved.
The importance of surrounding yourself with other business owners who build you up.
Links
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Connect with Lisa
instagram.com/theminutemaker

From VA to Bossy Mum with Emilia

Having watched Emilia transition from successful VA to business coach 'The Bossy Mum' I couldn't wait to chat to her about her experience of transitioning from one business to another. We chat about the advice some coaches give that isn't always as easy to implement as it sounds and discuss how you can make your business work for you as an individual.
Links
Follow The Ultimate CEO on Instagram
Connect with Emilia HERE.
Find out more about Emilia's membership HERE.

What happened to my VA business?!

This episode has been such a long time coming.
As you may (or may not) know, I started in this online space back in 2019 with a virtual assistant business called Collectively Done that quickly grew into something amazing and was a huge part of my journey and how I got where I am now.
I haven't spoken much about the VA business this year and recently I've had a few questions about it, so I figured it was time to talk...
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Running a service based business while having a baby with Caroline

This is a conversation that I know SO many of you are going to love.
If you've ever wondered how to juggle running a business around having a baby, whether clients will still want to sign with you, and how to hand over to a team so you can take maternity, you need to give this podcast a listen!!
Links
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Connect with Caroline HERE.

Figuring out your USP, adding new services & all things age with Jacy

This week's podcast episode is a chat with Jacy (Virtually Accomplished) where we discuss:
👉What makes her business different (and how she figured that out) 👉Her experience of pivoting her services and how her marketing needed to change 👉How her age has ended up being a selling point in itself!
Links
Follow The Ultimate CEO on Instagram
Connect with Jacy HERE.