Behind the Business

Accounting: making numbers less scary with Kara

Accounting: making numbers less scary
In this episode, Kara shares her super interesting journey to becoming an accountant, the wildest client expenses she has encountered, and offers invaluable advice for those overwhelmed by numbers. We also dive into how Kara uses Google to find clients (having stepped away from Instagram, and the red flags she keeps an eye out for when signing new clients!
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Kara (guest) - https://www.instagram.com/karaccounts/

Anxiety, having a baby & business challenges with Georgina

Anxiety, having a baby & business challenges
In this episode, I catch up with previous client Georgina, to chat about her journey of returning to work shortly after having a baby. We talk about her decision to skip traditional maternity leave, how her clients reacted to her sharing she was pregnant, and her experience so far of balancing motherhood with business. We also share out experience of managing anxiety and navigating the inevitable challenges that come with running a business.
Listen to our previous episode together from 2023: https://www.theultimateceo.co/podcasts/behind-the-business/episodes/2147925880
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Georgina (guest) - https://www.instagram.com/workwithtopa/
Georgina (guest) - https://www.instagram.com/workwithgeorgina/

Growth: the power of lifestyle design with Simone

Growth: the power of lifestyle design
In this episode, we explore how lifestyle designer Simone helps entrepreneurs create lives they look forward to every day. We chat about the importance of building productive habits and setting clear goals to drive personal and professional growth and how her work has allowed her clients to move countries, quit jobs, open businesses, and improve relationships.
We also talk about the challenge of selling seemingly intangible offers and the impact of happiness on business and life. From burnout and pivots to walking away from business and taking time out, we dive into Simone's Entreprenrial journey that got her where she is today.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Simone (guest) - www.instagram.com/thesimonelittle

Autonomy: what makes business worthwhile with Brittany

Autonomy: what makes business worthwhile with Brittany
In this episode, I speak to Brittany, owner of a boutique branding studio who candidly shares her experiences of running a business while navigating the demands of motherhood. She opens up about the moments she wonders if she should just get a job at Starbucks but reminds us that it's just a case of choosing which inconvenience you'd prefer to have, and so she continues to choose running a business.
We reflect on the humbling nature of entrepreneurship, the never-ending challenges, and the belief that money isn't enough of a motivator to keep you going on the hard days. We also chat about social media with its constantly changing rules, and the struggle to keep up with the game none of us know how to play.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Brittany (guest) - https://www.instagram.com/happylandcreative/

Content: making creation easier with Amber

Content: making creation easier
In this episode, we tackle the topic of content creation, focusing on making the process easy and efficient. We discuss the dilemma of choosing the right social media platform or whether to be present on all platforms, examining the pros and cons of each approach. We explore the concept of adaptability in our strategies as we navigate the ever-changing landscape of social media. Additionally, we address the sentiment of not wanting a long-term presence on social media and share insights on setting boundaries.
Branding: embracing your weird
In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Amber (guest) - https://www.instagram.com/amberfiglow/

Change: from ice hockey to business owner with Shaun

Change: from ice hockey to business owner
In this episode, we delve into Shaun's ice hockey past and how it influences his current business, instilling discipline, teamwork, and resilience. We discuss the challenge of putting so much into a business that other areas of life are neglected and share strategies to maintain a healthy balance. Shaun reflects on the mistakes he's learned from along the way and how he has implemented those lessons to improve his business practices. Additionally, we explore the concept of being your own worst client and the importance of self-awareness in personal and professional growth.
Branding: embracing your weird
In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Shaun (guest) - https://www.linkedin.com/in/thebehaviourchangecoach

Boundaries: when to say no with Katrina

Boundaries: when to say no
In this episode, we explore the delicate balance between signing clients and knowing when to say no to protect yourself and your business. We also discuss how having a baby can profoundly change your approach to business, impacting priorities, time management, and overall work-life balance.
Branding: embracing your weird
In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the journey of starting over and the lessons learned from this setback, especially considering that 50% of clients came from TikTok!!
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Katrina (guest) - www.instagram.com/cariadcreative

Messaging: niche = freedom with Abbie

Messaging: niche = freedom
In this episode, we delve into the crucial aspects of messaging and positioning, highlighting their role in establishing a strong brand presence. We discuss the power of niching and how focusing on a specific niche helps you become top of mind for your audience, positioning you as the go-to expert. We explore the paradox of how narrowing your focus through niching can actually provide more freedom and opportunities in your business.
Connect with us
The Ultimate CEO - https://www.instagram.com/theultimateceo
Jemma (host) - https://www.instagram.com/jemmabroadstock
Abbie (guest) - https://www.instagram.com/thisisabbieradford/